The bottom line IS the bottom line

Just hours after I read about a boycott of Ford by a conservative group, I found this over at Fox News.

Although the boycott is obviously not responsible for Ford's recent troubles, it does provide a likely clue to their slump. Manufacturers survive by selling enough of their products at a reasonable profit. Contributing money to some gay cause du jour may please the liberal shareholders and the Media, but it won't add to the bottom line.

If Ford wants to survive in a competitive auto market, they need to worry more about selling cars than performing social engineering.